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Robert Rose, Executive Director, Fuel Cells 2000 & Senior Advisor, US Fuel Cell Council:
"Fuel Cell Forklifts: Status and Opportunities"
Topic Info:
Sales of fuel cell powered forklifts were expected to exceed 1500 units in 2010, primarily in the US. Federal grants have helped spur demand but there is a strong business case, particularly where fueling infrastructure can be installed as part of new construction or major refurbishment.
A number of high profile companies have tested and purchased units by the dozens, sometimes by the 100’s. Fork lift manufacturers are dev eloping ground-up fuel cell vehicles to supplement and ultimately re place battery retrofits. This paper explains the commercial motivat ions behind the interest in fuel cell forklifts, shares some real wo rld experiences, and discusses the remaining commercial challenges.
About Robert Rose:
Robert Rose is founder and now Senior Advisor to the US Fuel Cell Council, in Washington, DC. The USFCC is the business association of the fuel cell industry. Established in 1998, the council conducts a wide variety of technical, safety, educational and policy activities consistent with its mission of commercializing fuel cells for all applications. Rose also founded the Breakthrough Technologies Institute, an independent nonprofit advocate for technologies that carry environmental benefits to society. BTI’s fuel cell education program , Fuel Cells 2000, was launched in 1993 and is internationally recognized.
In a career spanning more than 30 years, DC, Rose has served in senior communications and policy positions in the U.S. government, provided consulting service, advice and successful advocacy to a wide range of public and private sector clients, written or edited several books and dozens of articles, and appeared before Committees of Congress. He has numerous writing and speaking credits and is a frequent news source.Rose is the 2004 recipient of the Fuel Cell Seminar Award, the most prestigious of its kind in the U.S., and in 2010 received the Lifetime Achievement Award of the National Hydrogen Association.